Digital marketing is a very familiar term in the new marketing world. Digital marketing is the latest trend in business promotion. In short, we can tell digital marketing means marketing through digital channels such as the internet, social media, electronic devices, etc. It has become very eminent nowadays due to its cost-effective marketing approach. Digital marketing is capable of interacting with a larger audience. It is enhancing its acceptability day by day.

Digital marketing includes various approaches as below:

1. SEO (Search Engine Optimization): This type of digital marketing tries to optimize a website so that it becomes higher in search engine results. Many tactics and strategies are used in SEO. Such as link building, on-page optimization, off-page optimization, and keyword research.
2. Click advertising: Businesses pay for this variety of online advertising each time user clicks on their ad. It can aid entrepreneurs in generating leads, raising brand awareness, and drives for targeted traffic to their websites.
3. Social Media Marketing: This entails a brand or product promotion on social media sites like Facebook, Twitter, LinkedIn, and Instagram. Startups can use social media marketing to grow their brand, interact with their audience, and increase website traffic.
4. Email Marketing: This type of marketing entails using email to distribute promotional messages to some people. Startups can use email marketing to sell their products, keep in touch with their consumers, and increase website traffic.
5. Content Marketing: To draw in and keep the attention of a target audience and produce and disseminate informative, high-quality content. Blog articles, videos, infographics, and other types of material are used in content marketing.
6. Affiliate Marketing: This type of digital marketing entails forming alliances with companies or people to advertise a good or service. Each sale they refer to the company results in a commission for the affiliate.
7. SMS Marketing: Sending promotional messages and offers to clients by text message is known as SMS marketing, often referred to as text message marketing. Businesses usually do this by delivering SMS messages to a list of subscribers who have chosen to receive them.
8. Influencer Marketing: This is collaborating with social media influencers to market a company or item. Influencers can achieve extreme success by reaching a target audience since they have sizable social media followings. 

Digital marketing is one of a kind of online marketing in actuality. Most online approaches include digital marketing. Businesses may now communicate with potential clients from all over the world through the internet and social media. Internet marketing also enables firms to create highly customized and targeted marketing programs by allowing them to reach the appropriate customers at the right time with the correct message.

A business that works to specializes in offering a wide variety of online marketing services to companies and organizations is known as a digital marketing agency. Search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and website design and development are just a few examples of the services available.

A digital marketing agency’s mission is to assist businesses in enhancing their online presence and bringing in more clients via various digital platforms. They collaborate extensively with their clients to comprehend their particular requirements and objectives before creating tailored marketing plans and campaigns to assist in achieving those objectives.

A startup company can use digital marketing to promote its brand, draw in new clients, and increase awareness. A startup company should prioritize digital marketing for the following primary reasons:

1. Attract a larger audience: Via internet platforms, digital marketing enables entrepreneurs to reach a larger and more varied audience. Regardless of where it is located, a business may contact potential clients all over the world with the correct methods in place.
2. Increase brand recognition: Digital marketing can aid in increasing brand recognition for a new business. A startup can boost its visibility and make it simpler for potential customers to identify and recognize the brand by building a mighty web presence.
3. Create leads: For a startup, using digital marketing to create leads and draw in new clients is a cost-effective strategy. A business can engage with potential consumers and direct them through the sales funnel by utilizing internet channels like social media, search engines, and email marketing.
4. Evaluate and improve results: Thanks to digital marketing, startups may instantly assess their results and adjust their strategy. A startup may determine what’s working and what isn’t by tracking important indicators like website traffic, conversion rates, and customer engagement. Then, the startup can decide where to concentrate its marketing efforts. 

In conclusion, a new business should invest in digital marketing since it can help level the playing field with more established rivals. A startup can build a mighty online presence and accomplish its business objectives by employing digital marketing strategically.